After Chevrolet launched the mid-engined Corvette C8, there were rumors of the automaker expanding the nameplate into a full-fledged sub-brand with multiple models. In late 2019, GM CEO Mary Barra left the door open to such a possibility, and a new one Car and Driver reports say the idea isn’t dead yet. The automaker is allegedly planning to launch a new Corvette sub-brand in 2025.
According to the publication, Chevrolet plans to launch two Corvette-branded models along with an electric Corvette coupe. The new models will be a four-door “coupe” and a high-performance crossover. Motor1.com contacted Chevrolet about the reports, but the automaker would not comment on the speculation.
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Car and Driver‘ Sources tell the publication that the model will set itself apart from other EVs with high-end software and hardware, such as an ultra-efficient inverter, four-wheel steering, miniature components and other goodies. The cars will also have an 800-volt electric system with charging capability of up to 350 kilowatts, high-density batteries, two-speed transmission, cable brakes, torque vectoring and a patented cooling system.
The Corvette C8 launched for the 2020 model year is a big change for the model, becoming a mid-engined sports car for the first time. So far Chevrolet has launched the Corvette Z06, but there are other variants in development, such as an all-wheel-drive hybrid Corvette. The bow tie brand is also reportedly working on a revived ZR1, a more extreme hybrid named Zora Arkus-Duntov, and an all-electric variant.
If Chevrolet does expand the Corvette brand, it will do so after watching Ford expand the Mustang brand to include the four-door Mach-E crossover. The Mustang Mach-E went on sale about two years ago, and sales have continued to increase throughout 2022. However, GM will likely position its new Corvette sub-brand model to be expensive and exclusive. All that new technology comes at a price.
As automakers transition to making only electric vehicles for the remainder of the decade, there will be opportunities for disruption. At GM, that may mean leveraging the popular Corvette nameplate for a variety of high-end models that will give the automaker something luxurious and capable with plenty of performance too.
Photo: Speculative rendering.
