Major changes at the helm of the Porsche division for Great Britain. Porsche Cars UK has appointed Krishan Bodhani as its new CEO effective February 1, 2023. In this role, Bodhani replaces Sarah Simpson, who has left the company at her own request by mutual consent, Porsche said in an official press release.
It’s fair to say Bodhani is a veteran in the automotive industry as he has spent most of his professional career in the segment. Currently, he serves as Vice President and Director of Sales and Marketing at Mercedes-Benz General Distributor (MBGD) in Europe, Middle East and Africa. He has been in this position since January 2020.
“At Krishan Bodhani, we have secured proven sales and marketing expertise for our UK subsidiary,” Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche, commented. “He knows all about the specifications of the UK market. I am sure he will further strengthen our brand presence in the market and give Porsche the right impetus.” The UK is currently Porsche’s fourth largest market in the world.
Prior to joining Porsche and prior to working as a sales and marketing specialist at Mercedes, Bodhani spent the years between 2002 and 2015 at Audi and Volkswagen in their respective UK divisions for sales and marketing. With 13 years at the Volkswagen Group, he has solid experience working for brands owned by the Wolfsburg-based manufacturer.
Recently, Porsche saw another regional division get a new CEO. Porsche Latin America will be headed by Tobias Eninger from January 1, 2023. Eninger is currently in charge of sales planning within the automaker and replaces Christoph Klein, who has been acting director of the Latin America office since September this year. Porsche Latin America is based in Miami and has regional offices for 22 markets, from Mexico to Colombia and Chile.