For a bit of background, Bertone went bankrupt in 2014 when it was declared bankrupt. In 2016, the brand was sold to Akka Italia from Collegno, a division of the French engineering company AKKA Technologies. It changed hands again in 2020 when Ideactive, a company owned by brothers Mauro and Jean-Franck Ricci, bought the rights to the iconic name. The official revival will take place next week with the launch of a tantalizing new hypercar today.
The details are still shrouded in mystery, but Bertone says the performance engine has been engineered to run on fuel made from waste plastic. Attached below, the new official teaser surprisingly reveals after you modify the exposure and brightness of the image. It’s a low, two-seater with mid-engine proportions, but the company has remained tight-lipped about the powertrain lurking beneath the seats.
7 Photo
From what we can tell, the design isn’t going to revolutionize the sports car segment as the car has a familiar look. Some may see a McLaren 720s or Lotus Emira in that side profile, but we’re excited to see what fairytale names will emerge for 2023. Previous teasers have provided early looks at the front and rear, which appear to have a modern look while utilizing LED technology.
For what it’s worth, Bertone says the styling serves as “a compliment to Italian elegance and to the ‘Italian Man.'” With a leading name in car design celebrating its 100th birthday this year, the new hypercar better lives up to the prestige. After all, some of the most beautiful cars Bertone has ever written about, including the jaw-dropping Lamborghini Miura.
Looking ahead, we’re told that Bertone will be a “manufacturer of high-end limited edition hypercars, combining Italian elegance with jaw-dropping performance.” Leading the way is this mysterious model which is scheduled to premiere a week from tomorrow, on Wednesday, December 21, at 15.00 CET / 2.00 GMT / 09.00 East.
