Following its North American debut a month ago at the Los Angeles Auto Show, the irresistible 2023 Toyota Prius finally has a price tag. Math starts at $27,450 for the base LE model, which you can optionally have with all-wheel drive for as little as $28,850. XLE runs you $30,895 or $32,395 with AWD. For an additional fee, this mid-range model can be had with a digital key for $275, the 12.3-inch infotainment for $735, and a fixed glass roof for $1,000.
At the top of the food chain, the Limited retails from $34,465 and the Limited AWD from $35,865. You can get one with digital mirrors for an additional $200 while the heated rear seats cost an additional $350. Toyota sells the flagship version with a Limited Premium Package that includes Advanced Park and a Panoramic View Monitor for $1,085.
Regardless of trim level, all variants of the 2023 Prius get Toyota Safety Sense 3.0 as standard. It includes the following systems: Pre-Collision System with Pedestrian Detection, Lane Departure Warning with Steering Assist, Full Speed Range Dynamic Radar Cruise Control, Lane Tracking Assist, Road Sign Assist, Auto High Beam and Proactive Driving Assist.
As far as colors are concerned, Cutting Edge, Guardian Grey, Midnight Black Metallic, and Reservoir Blue are available, along with two premium paints for $495: Supersonic Red and Wind Chill Pearl. The final invoice will also include a dealer handling and processing fee of $1,095.
Pricing for the Prius Prime hasn’t been announced yet, but to get an idea, we have to point out that the 2022MY plug-in hybrid comes out around $3,700 more than the self-charging model. Toyota says the PHEV will also be available for 2023MY, so we’ll have to find out how much that will cost sometime soon. As a refresher, the version with a charging port will be the only one available in Europe.
Toyota will have the 2023 Prius in dealerships across the US next month.
