Ford Motor Company recently updated its plans to fill existing 2023 model year Broncos customer orders. The essence of this effort, is asking dealers to encourage package customers with high demand to change their orders. Buyers who agree to modify their orders not only have the best chance of receiving delivery of the 2023 Bronco but will also receive a $2,500 credit towards their purchase or lease.
Based on Bronco Nation, the credit is part of the 23MY Bronco Modified Personal Offer Program. Customers are eligible for credit if they have a Bronco order and agree to one of the following modifications:
- Four-door Wildtrak customers switching to Big Bend, Outer Banks, or Badlands without a Molded-in Color (MIC) hardtop
- Two- or four-door Wildtrak customers switch to the Sasquatch or Lux packages
- Four-door customers removed the MIC hardtop, along with the Sasquatch, and Lux packages
Customers on a four-door Bronco order also can’t switch to the two-door to keep the hard top option. Currently, orders for 2023 model year Broncos with special edition packages such as Heritage, Heritage Limited, Everglades, or Raptor are not eligible to claim this offer.
According to Ford, the goal of the incentive is to fulfill 2023 model year orders at a protected price. Buyers who do not wish to change their orders may cancel, accepting the risk of losing price protection, or the risk of not receiving their 2023 order. Anyone who cancels their order will receive a full deposit refund and be eligible for a $2,500 credit toward any available Broncos.
The order modification is the latest in a series of changes to the Bronco due to production challenges and high demand. Previously, the Bronco lost some connected navigation functions due to a microchip shortage. The change comes after Ford closed its order book on the 2022 model last March after demand threatened to exceed production capacity this year.
Bronco Nation encourages buyers with 2023 model year orders to seriously consider the incentive as it provides the best chance of taking delivery of the 2023 Bronco. Ford is asking customers to work with their dealers and decide to change or cancel their orders by March 7.
